Exercise 12-10 (Static) Internal Business Process Measures and Customer Value Propositions (LO12-11 The table shown below contains a variety of performance measures that companies might use as internal business process measures in their balanced Scorecards. Each measure is accompanied by a + or - to indicate whether the performance measure should increase or decrease over time Required: For each measure, place an X in one of the three columns to indicate whether the measure would most likely be adopted by a company pursuing a strategy focused on operational excellence product leadership, or customer intimacy Item Operational Product Excellence Leadership X Customer Intimacy Ex Number of patents approved (+) 1. Delivery cycle time) 2 Number of new products designed (*) 3. Average contact hours per customer (+) 4 Non-value-added activity costs (-) 5. Percent of suppliers with long-term contracts 6. Number of modular product designs (+) 7 Number of customized products co designed with customers (+) Defect-tree units as a percentage of completed units) 9 Number of options available for customers to choose from