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Exercise 12-10 (Static) Internal Business Process Measures and Customer Value Propositions [LO12-1) The table shown below contains a variety of performance measures that companies might use as internal business process measures in their balanced Scorecards, Each measure is accompanied by a + or - to indicate whether the performance measure should increase or decrease over time. Required: For each measure place an X in one of the three columns to indicate whether the measure would most likely be adopted by a company pursuing a strategy focused on operational excellence, product leadership, or customer Intimacy Item Operational Excellence Product Leadership X Customer Intimacy Example Number of patents approved(+) 1 Delivery cycle time :-) 2 Number of new products designed (*) 3. Average contact hours per customer (+) 4. Non-value-added activity costs( 5. Percent of suppliers with long-term contracts (+) 6. Number of modular product designs (4) 7. Number of customized products co-designed with customers & Defect-free units as a percentage of completed unt() 9. Number of options available for customers to choose from (*)