Exercise $2$: Practice evaluating the five forces, using the Ttegy tools presented in this chapter.

Use either an industry that your professor assigns to you or pick an industry of your choice.

Use a five$-$forces tool that your professor assigns to you $($or one of your choice$)$ to evaluate that force within the industry you are analyzing. Be prepared to either hand in your completed analysis, using the tools from Figures $2\mathrm{.}5-2\mathrm{.}10,$ or show and explain it in class.

Number and Relative Size of Competitors

Top $4$ competitors' combined industry market share Explanation$/$Source of Data:

Degree of Industry Product Standardization $($take the average of the bullet points below$)$

Difference between competitors in price of similar produc Explanation$/$Source of Data:

What $\%$ of industry's products are sold at discount? Explanation$/$Source of Data:

Customers' ability to recognize brands from industry Explanation$/$Source of Data:

Degree of switching costs Explanation$/$Source of Data:

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