Practice evaluating the five forces, using the strategy tools presented in this chapter.

1. Use either an industry that your professor assigns to you or pick an industry of your choice.

2. Use a five-forces tool that your professor assigns to you (or one of your choice) to evaluate that force within the industry you are analyzing. Be prepared to either hand in your completed analysis, using the tools from Figures 2.3–2.9, or show and explain it in class.

Figure 2.3

Figure 2.4

Figure 2.5

Figure 2.6

Figure 2.7

Figure 2.8

Figure 2.9

Social/Cultural Forces Political/Legal/ Regulatory Forces Global Forces BUYER POWER THE GENERAL ENVIRONMENT Complimentary Products/Services NEW ENTRANTS COMPETITOR RIVALRY SUBSTITUTES Ecological/Natural Environment SUPPLIER POWER Technology Change General Economic Conditions Demographics