Exercise 4: True and False (20 points-5 points each) a b There are six buyer-readiness stages to be considered by marketers when designing the message intended for customer. Offline advertising is advertising that appears while consumers are browsing online and includes display ads, search-related ads, online classifieds, and other forms. Direct and digital marketing have become the fastest-growing form of marketing Marketing Web sites engage consumers to move them closer to a direct purchase or other marketing outcome. d