Experiential Assignment Retail Management

Evaluate LEVI'S store layout, design and visual merchandising.

Go to a LEVI'S store and evaluate the store layout, design and visual merchandising techniques employed. Explain your answers to the following questions:

1. PROMOTION A. Evaluate the store's signage. Does it effectively sell merchandise? B. Has the retailer used any theatrical effects to help sell merchandise? C. Does the store make creative use of wall space to sell product? D. Does the sales staff use suggestive selling? E. Is the sales staff friendly and helpful? F. Is the image of the staff consistent with the image of the store?

2. LAYOUT A. Does the store layout help draw people throughout the store? Why or why not? B. How does the layout facilitate purchases? C. What type of layout is used? Would another type of layout be better?