Experiential Assignment Retail Management

Evaluate LEVI'S store layout, design and visual merchandising.

Go to a LEVI'S store and evaluate the store layout, design and visual merchandising techniques employed. Explain your answers to the following questions: I. APPEARANCE A. Is the store layout, design and visual merchandising techniques used consistent with the exterior of the store and the location? What does it say about the type of store this is and the market it is trying to attract? B. Is the store's ambiance consistent with the merchandise presented And the your expectations as a customer? C. Does the store need a face lift, update, remodel or renovation? What improvements would you suggest?

II. FIXTURES A. Does the lighting highlight merchandise, structure space, capture a mood, or downplay unwanted features? B. Are the fixtures consistent with the merchandise and the overall ambiance of the store? C. What type of image do the fixtures portray?