Question: Experiential Assignment Retail Management Evaluate LEVI'S store layout, design and visual merchandising. Go to a Levi's store and evaluate the store layout, design and visual

Experiential Assignment Retail Management

Evaluate LEVI'S store layout, design and visual merchandising.

Go to a Levi's store and evaluate the store layout, design and visual merchandising techniques employed. Explain your answers to the following questions:

1. MERCHANDISING A. Has the retailer employed any techniques for achieving greater space productivity such as using the "cube," downsizing gondolas and racks, minimizing no-selling space, etc.? B. Are there any displays that increase interest in the products being offered? If not, would you recommend any? C. How has the retailer organized merchandise? What improvements could be made?

2. Summarize your suggestions on how this retailer can improve the shopping experience for their customers, increase sales, and improve their image.

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