Question: EXPERIENTIAL EXERCISE 01 COURSE: CONSUMER BEHAVIOR MAX. MARKS = 10 1. Find ads depicting Consumer-Brand Relationships 2. Find print ads depicting principles of Subliminal Perception

EXPERIENTIAL EXERCISE 01

COURSE: CONSUMER BEHAVIOR

MAX. MARKS = 10

1. Find ads depicting Consumer-Brand Relationships
2. Find print ads depicting principles of Subliminal Perception
3. Find two TV Commercial focusing on
a. Hedonistic needs
b. Utilitarian needs
4. Find two ads of each concept (print or TVCs) depicting Stimulus Organization
5. Find five ads depicting the Marketing Applications of the JND

EXPERIENTIAL EXERCISE 01

COURSE: CONSUMER BEHAVIOR

MAX. MARKS = 10

1. Find ads depicting Consumer-Brand Relationships
2. Find print ads depicting principles of Subliminal Perception
3. Find two TV Commercial focusing on
a. Hedonistic needs
b. Utilitarian needs
4. Find two ads of each concept (print or TVCs) depicting Stimulus Organization
5. Find five ads depicting the Marketing Applications of the JND
NOTE: ADs SHOULD BE OF PAKISTAN

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