Explain how the inherent limitations of traditional financial performance measures can be addressed by the balanced score
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Question:
- Explain how the inherent limitations of traditional financial performance measures can be addressed by the balanced score card (BSC).
- The BSC was originally designed for private sector organizations, but later Kaplan and Norton (1996) suggested its application for not for profit and public sector organizations. Drawing on the relevant literature, discuss the relevance and suitability of the BSC in public sector organizations.
Performance measurement systems like BSC can be used by the business organizations to improve their social, environmental and economic performance. Discuss for and against this statement by referring to the relevant literature.
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Exploring Marketing Research
ISBN: 978-1305263529
11th Edition
Authors: Barry J. Babin, William G. Zikmund
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