- Explain the disjunctive rule, and include a simple example

- What is a decision-making heuristic? Describe three typical heuristics used in consumer decision-making situations. - How does Statistics Canada define a census family? - Explain the concept of guerrilla marketing and give an illustration of how this promotion/communication technique might work. Be specific in your comments. - What is meant by the term "discrete emotions?" Provide definitions for two discrete emotions and explain how each emotion is relevant in a marketing context.

give a short answer