Question: Explain the reasons why marketers must know and understand generational groups. Name each major generational group. Describe the characteristics of each generational group. Provide an

Explain the reasons why marketers must know and understand generational groups.
Name each major generational group.
Describe the characteristics of each generational group.
Provide an example of the best way to market to each generational group.
Identify any obstacles of marketing to each generational group.
Name and describe a product that is appropriate to each generational group.

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