Explain the statement with a marketing perspective.

China is developing so quickly, it has become a lot like large first world countries, such as the U.S. or Germany. Therefore, research methodologies used in China can be similar to those of the first world countries. Technology ("tech") can play a huge role in gathering market intelligence. It's reliable and efficient. There is no need to go out and talk to Chinese consumers ("touch") in smaller cities. The research results will be comparable regardless of city size or geography, Multi-national companies should dive right in and sell their products nationwide in China