Question: External Environment Analysis (STEEP Analysis) to explore the opportunities and threats. Then, analyse the strengths and weaknesses of your selected firm. Draw a TOWS matrix

External Environment Analysis (STEEP Analysis) to explore the opportunities and threats. Then, analyse the strengths and weaknesses of your selected firm. Draw a TOWS matrix (SO, ST, WO, and WT). Finally, explore two ideas to cope with the opportunities with the firm's strengths or to overcome threats with firm's strengths. Select the better idea by analysing the potential risks and benefits of each of two ideas

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