Question: I.External Environment Analysis (STEEP Analysis) to explore the opportunities and threats. Then, analyse the strengths and weaknesses of your selected firm. Draw a TOWS matrix

I.External Environment Analysis (STEEP Analysis) to explore the opportunities and threats. Then, analyse the strengths and weaknesses of your selected firm. Draw a TOWS matrix (SO, ST, WO, and WT). Finally, explore two ideas to cope with the opportunities with the firm's strengths or to overcome threats with firm's strengths.Select the better idea by analysing the potential risks and benefits of each of two ideas.

II.Marketing Plan (Second Part)

Give brand name for your product/service come out from the selected idea. Develop the segmentation bases (demographic, psychographic, behavioral, and benefits bases). Identify the targeted market. What position your firm planned to get on targeted customers' minds Select an appropriate strategy to launch this product/service. (Competitive strategies: cost leadership, differentiation, cost focus, differentiation focus, broad differentiation). Use the Template shown in the attached file.

III.4Ps

Product/Service

Price

Place

Promotion

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