Facebook is able to generate more data about their users then one may realize. This data helps Facebook advertising and marketing initiatives, but is this creating more value for their users or for themselves?

One of the largest influencers in the consumer decision making process is reference groups, which include family, friends, celebrities, and social influencers. Influencers have always existed, but with the rise of social media platforms, the types of influencers are changing. Social media influencers are increasing in importance. You may choose to include comments on influencers and any additional information in your discussion post.

Is Facebook violating ethical and/or legal boundaries or is Facebook just brilliant at marketing?