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Task 3: Identify Channels Directions: Based on your persona, customer journey, and any online research that you conduct, complete the following graphic organizer to identify the three specific digital marketing channels you would use as a marketer at your chosen company to reach your target market. Then, identify whether those channels are owned, paid, or earned, and provide evidence for your choice. Remember, the digital marketing channels that you choose should be related to the persona that you created in Part E of this project and the customer journey that you just created, and this connection should be explained in the "Evidence" column of the table below. You will find a list of possible digital marketing channels in Section 7, Module 2. Evidence Digital Marketing Channel Type of Channel (Paid, owned, or earned?) (Based on your research, why is this channel a good choice?) (i.e. Facebook) Persona Task 6: Create a User Persona Directions: Use this persona template to create a user persona based on the survey data you gathered. You should choose information for your persona based on survey responses that you see most frequently. If you can't discern that information, select one respondent who gave you the most marketing insight for your particular company. You can also conduct secondary research by using a reputable source to gain insights about your target market. Sara Background She seems to like fast food and orders food frequently. DOORDASH She's a twenty-seven year old woman who loves fast food. Demographics Goals Challenges One goal is to become a doctorate in dentistry Facing angry patients daily. Interaction with Digital Media Hobbies and Interests Reading and shopping. Texting and posting pictures on snapchat and instagram. Twenty-seven years professional dentist. Common Objections Doesn't like when her food arrived cold