Question: Task 3: Identify Channels Directions: Based on your persona, customer journey, and any online research that you conduct, complete the following graphic organizer to identify

Task 3: Identify Channels Directions: Based on

Task 3: Identify Channels Directions: Based on your persona, customer journey, and any online research that you conduct, complete the following graphic organizer to identify the three specific digital marketing channels you would use as a marketer at your chosen company to reach your target market. Then, identify whether those channels are owned, paid, or earned, and provide evidence for your choice. Remember, the digital marketing channels that you choose should be related to the persona that you created in Part E of this project and the customer journey that you just created, and this connection should be explained in the "Evidence" column of the table below. You will find a list of possible digital marketing channels in Section 7, Module 2. Evidence Digital Marketing Channel Type of Channel (Paid, owned, or earned?) (Based on your research, why is this channel a good choice?) (i.e. Facebook)

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