Final Exam Assignment

Incorporating AI into the Marketing Workflow

Assignment Instructions

Building on what you$$ve learned about display ads, in this Final Eam, you will use AI engines of your choice to create a new display ad campaign. $($Use ChatGPT by OpenAI for text and Adobe Firefly for images, if you don$$t have other AI preferences.$)$ The campaign should be for a specific product sold by MKT$3500$SupplyStore.com $($a fictitious website for this class$$s store carrying your chosen items$).$ Follow the steps below to complete your assignment. Use this document as a place to enter all your answers in the appropriate places. Modify the spaces as necessary, but please do not modify the heading structures, as I use them for grading guides.

Step $1$: Choose a Product

Choose one of the following three product types to promote, and list it below:

An electronic device

A piece of apparel

A piece of leisure equipment $($sport or music etc.$)$

Be sure to add specific details. For example, instead of choosing a $$tablet$$ choose an iPad, $9$th Generation, $10\mathrm{.}2$ Display, $256$ GB$,$ Wifi Only, A$12$ Chipset, $....$ Etc.