Question: Firms such as General Electric, Johnson & Johnson, Coca - Cola, and British Airways focus their attention or to maximize customer satisfaction and retention in

Firms such as General Electric, Johnson & Johnson, Coca-Cola, and British Airways focus their attention or
to
maximize customer satisfaction and retention in part by offering training to handle complaints, answer questions, and solve consumer problems.
value perception
noncompetitive pricing
postpurchase behavior
prepurchase behavior
comparison pricing
Firms such as General Electric, Johnson & Johnson, Coca-Cola, and British

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