Question: First, create a persona based on market research for the brand that you are using for your final project. Use this article on the art

First, create a persona based on market research for the brand that you are using for your final project. Use this article on the art of personas as a reference point. Then, review user analytics from Facebook, Google, or Instagram, and decide which platform(s) you should focus on. Support your decision using evidence from the persona and user analytics to explain your rationale.

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