First, create a persona based on market research for the brand that you are using for your final project. Use this article on the art of personas as a reference point. Then, review user analytics from Facebook, Google, or Instagram, and decide which platform$($s$)$ you should focus on$.$ Support your decision using evidence from the persona and user analytics to explain your rationale.

Note: You can search for $"$ user analytics" to locate your brand's analytics for this initial post. For example, Doritos' analytics may include $16$ million followers on Facebook and $238,000$ followers on Instagram.

In your responses to your peers, discuss whether the results surprised you. How might the analytics impact the way a marketer implements SEO or SEM? What did you learn? Did your classmates' decisions align with your own? Why or why not?