Question: first two pics are case study please use them and answer the question that on the 3 pic Styles Rarati comes from a family of

first two pics are case study please use them and answer the question that on the 3 pic
first two pics are case study please use them and
first two pics are case study please use them and
first two pics are case study please use them and
Styles Rarati comes from a family of entrepreneurial leaders. Her mother built her own textile company and her father founded a real estate company. After completing her studies, she was invited to go into real estate but wanted something more exciting. In 2005, when YouTube was founded, she became aware of a huge legal battle between content owners and pirated content providers. Her idea was to get broadcasters to upload their official videos and connect them with advertisers directly so they could profit from their intellectual property. Success came quickly. "From day one, I wanted to work with the biggest clients," she says. And she didHanding the National Basketball Association in her first year of business. It has been an energetic career trajectory ever since Rafati offers insight for aspiring leaders. "Creating successful businesses isn't just about having a stand-out product, true success ultimately comes down to having a team of stellar people." She suggests that leaders need to get to know their people. "Building personal relationships with your employees is the best way to make sure they feel heard." Developing a strong culture helps to build a strong company, says Rafati, who also recommends that leaders "put an ear to the ground and keep listening." Rafati also recognizes that every leader fails at some point in their career. Key, though, is what is leamed from that mistake. "When I founded BroadbandTV we began our operations in the over- the-top content, however YouTube was created shortly after we began So we changed our business plan and pivoted to where the opportunity was." She calls these quick failures and learning from them a key to her success. There's a reason why trial and error has lasted so long In 2013. Rafati sold 51 percent of the company to Europeat media company RTL for $36 million Since that deal, BroadbandTV went on to become the largest multi-platform network Broadbands valuation climbed considerably since then with viewership rising at an astonishing rate Revenue at the company is believed to have increased 20-fold to over $100 In 2013, Rafati sold 51 percent of the company to European media company RTL for $36 million. Since that deal, BroadbandTV went on to become the largest multi-platform network Broadband IV's valuation climbed considerably since then, with viewership rising at an astonishing rate. Revenue at the company is believed to have increased 20-fold to over $100 million Her associates attribute much of the company's success to its "hard driving, rapid-fire founder." Mentor and business associate Hamed Shabazi describes Rafati as an energetic leader whose "charisma really bowls you over." Rafati's company is positioned well for success. Shahrzad is the recipient of numerous awards and accolades including 2018 Emst and Young's Pacific Entrepreneur of the Year (Technology). Canada's Top 40 under 40 in 2017 Canada's Top 150 Women in 2017 and Canadian SME Magazine's Business Woman of the Year in 2019. Yet, she is not resting on her accomplishments. Rafali continues to follow her dreams. She is planning ahead for the next tech wave virtual reality and augmented reality. Like many other business leaders, she is continually seeking the opportunities of tomorrow Ctrl ter 14 Case: Broadband TV - Shahrzad Rafati's "Rapid-Fire" Drive 1. Considering the leadership behaviours in 141, which type(s) of leadership would you attribute to Shahrzad Rafati? Explain your reasons 2. Using the concepts in 142, what leadership traits describe Shahrzad Rafati best? Why? 3. Apply Figure 14.4 placing Shahrzad Rafati on the Classic Leadership Styles grid. Which quadrant(s) did you place her? Why? Note the two variables 4. Shahrzad Rafati has sold 51% of her company to another group. Is her leadership approach something that could be replicated by her successors or do you think it is only something only Shahrzad Rafati could present at Broadband TV specifically? Explain your reasons

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