Focusing the ability can secure a competitive edge but also carries some risks that could be detrimental to the focused firm, such as

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the likelihood that a focused company will become so cost efficient it will achieve excessive profits.

the potential for the preferences and needs of niche members to shift over time toward mainstream provider product attributes.

the potential for technological advances to favor only low$-$cost providers.

the potential for the niche to become so attractive it will not attract new competitors thereby providing excessive market segment profits.

the likelihood that a focused company will become so cost inefficient it will achieve excessive profits.