For a radio station, increased listening and delivering more occasions of listening are the key to audience
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For a radio station, increased listening and delivering more occasions of listening are the key to audience gains. This measurement is the percentage of different persons who listen only to one radio station during a daypart. It also works for television and an important concept to understand. What is it?
Related Book For
Chemistry The Central Science
ISBN: 978-0321696724
12th edition
Authors: Theodore Brown, Eugene LeMay, Bruce Bursten, Catherine Murphy, Patrick Woodward
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