Question: for consumer behavior class: In an advertisement for a new vacuum cleaner, The marketers claim that the machine not only cleans the floor but sanitizes

for consumer behavior class:

In an advertisement for a new vacuum cleaner, The marketers claim that the machine not only cleans the floor but sanitizes it at the same time. The marketer is trying to create a positive attitude For the vacuum cleaner by using strategy of the multi attribute model. a. Change perception of an attribute level b. Introduce a new attribute c. Change evaluation of an attribute d. None of the stated options 1 . Customers can judge price gouging by a. Internal reference price b. Opportunistic price hike by seller c. Differential pricing to different customers d. All stated options

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