Question: For each analysis, I want to write out the null hypothesis, explain what the analysis is looking at, calculate anything I think needs calculating (like

For each analysis, I want to write out the null hypothesis, explain what the analysis is looking at, calculate anything I think needs calculating (like expected cell counts), identify whether I think the null is right, and then tell the manager what the results mean.

15.Multiple Regression

Source Variation F P

Main Effect A 27.5 12.87 0.01

Main effect B 58.9 2.11 0.24

A*B Interaction 47.7 6.75 0.03

Within 325 4.98 0.05

Total 457.1

Dependent Variable = Purchase Interaction

Mean

AD 1 AD 2

Price 1 7.5 3.5

Price 2 4.0 8.2

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