For each analysis, I want to write out the null hypothesis, explain what the analysis is looking at, calculate anything I think needs calculating (like expected cell counts), identify whether I think the null is right, and then tell the manager what the results mean.

11.Correlations- I have put the following correlations into a matrix form.Each r is the correlation between the row variable and the column variable.The p value for each r is located immediately below the r.

Age $ spent in category $ spent on our brand Household size

Age --- r = .33 r = .15 r = .18

p = .05 p = .57 p = .23

$ Spent in category r = .33 --- r = .48 r = .67

p = .13 p = .01 p = .01

$ spent on our brand r = .15 r = .48 --- r = .04

p = .57 p = .01 p = .74 Household size r = .18 r = .67 r = .04 ---

p = .23 p = .01 p = .74