Question: For each analysis, I want to write out the null hypothesis, explain what the analysis is looking at, calculate anything I think needs calculating (like

For each analysis, I want to write out the null hypothesis, explain what the analysis is looking at, calculate anything I think needs calculating (like expected cell counts), identify whether I think the null is right, and then tell the manager what the results mean.

16.Multifactor ANOVAA = type of ad; B = price level

Source Variation F P

Main Effect A 48 1.22 0.45

Main effect B 72 2.55 0.56

A*B Interaction 20 1.89 0.65

Within 1560

Total 1700

Dependent Variable = Purchase Interaction

Mean

AD 1 AD 2

Price 1 6.4 4.6

Price 2 5.7 7.5

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