Question: For each analysis, I want to write out the null hypothesis, explain what the analysis is looking at, calculate anything I think needs calculating (like

For each analysis, I want to write out the null hypothesis, explain what the analysis is looking at, calculate anything I think needs calculating (like expected cell counts), identify whether I think the null is right, and then tell the manager what the results mean.

12.Multiple Regression

Source Variation F P

Predicted 735 4.75 0.003

Error 4265

Total 5000

Dependent Variable = $ spent on product category

R2 = 735/5000 = 14.7%

b Beta P

Household size 3.5 0.245 0.02

Household Income 257.83 0.475 0.005

Dependent Variable = $ spent on product category

R2 = 735/5000 = 14.7%

b

Beta

p

Household size

3.5

.245

.02

Household Income

257.83

.475

.005

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