Question: For marketers, negative attitudes are typically difficult to change because: Group of answer choices a . most consumers' attitudes depend on prices. b . consumers

For marketers, negative attitudes are typically difficult to change because:
Group of answer choices
a. most consumers' attitudes depend on prices.
b. consumers weigh performance risk against functional needs when assessing their attitudes.
c. attitudes are learned and long lasting.
d. attitudes shift consumers from limited to extended problem solving situations.
e. consumers' attitudes are derived from the compensatory decision rule.

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