Question: Negative attitudes are typically difficult for marketers to change because Multiple Choice consumers' attitudes are derived from unchanging decision rules. attitudes shift consumers from limited

Negative attitudes are typically difficult for marketers to change because
Multiple Choice
consumers' attitudes are derived from unchanging decision rules.
attitudes shift consumers from limited to extended problem-solving situations.
attitudes are learned and long lasting.
most consumers' attitudes depend on prices.
consumers weigh performance risk against functional needs when assessing their attitudes.

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