Question: gative attitudes are typically difficult for marketers to change because Multiple Choice most consumers' attitudes depend on prices. consumers weigh performance risk against functional needs
gative attitudes are typically difficult for marketers to change because
Multiple Choice
most consumers' attitudes depend on prices.
consumers weigh performance risk against functional needs when assessing their attitudes.
attitudes are learned and longlasting.
attitudes shift consumers from limited to extended problemsolving situations.
consumers' attitudes are derived from unchanging decision rules.
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