Question: Negative attitudes ane typically difficult for marketers to change because Multiple Choice Scored attitude shift consumers from limited to extended problem solving situatuons Consumers attitude

Negative attitudes ane typically difficult for marketers to change because
Multiple Choice
Scored
attitude shift consumers from limited to extended problem solving situatuons
Consumers attitude are derived from unchanging decision rules
most consumers attitude depend on prices
attitudes are learned and long lasting
consumers weigh performance risk against functional needs when assessing their attitudes

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