For the discussion for Module $4$ consider$/$read the following:

The "form vs$.$ function" debate applies in many arenas, including marketing. Some marketers believe product performance is the be$-$all and end$-$all. Other marketers maintain that the look, feel and other design elements of products are what really make the difference.

Then

Take a position $($this means choose a side and defend$/$support it$)$:

$(1)$ Product performance is the key to brand success versus $(2)$ Product aesthetics are the key to brand success.