For this initial assessment, students shall form a consultancy partnership with a classmate; and either through leveraging existing contacts or generating news leads, identify a client in the sport entertainment ecosystem. All assessments will be submitted in 'deck' format and each assessment will successively build on the next. Parameters for this assessment: [5 parts] Provide an overview of your client, incorporating: [1] a brief history of the business; [2] an overview of their product or service; [3] their target market; [4] their financial situation; and [5] a brief SWOT analysis. This aspect is limited to 2 slides and must include 2 graphics or visuals (no images).