For your purposes, complete the form below with the "average" scenario. Assume the Round $1$ growth rates will continue into the future unchanged. This will give you some idea for potential market size. If you have time, try a worst case and best case scenario for Rounds $2$ through $8.$ For worst case, assume, say, half the growth rate. For best case assume, say, $1\mathrm{.}5$ times the growth rate.

Use the information in the Courier to calculate the Round $1$ demand for each of the segments. Once you have successfully entered the correct demand for Rounds $0$ and $1,$ then the rest of the table will fill automatically.

Total Industry Unit Demand $6,156$

Actual Industry Unit Sales $6,156$

Segment $\%$ of Total Industry $32\mathrm{.}4\%$

Next Year's Segment Growth Rate $9\mathrm{.}2\%$

Traditional Customer Buying Criteria

Expectations Importance

$1.$ Age Ideal Age $=2\mathrm{.}047\%$

$2.$ Price $$20\mathrm{.}00-30\mathrm{.}0023\%$

$3.$ Ideal Position Pfmn $5\mathrm{.}0$ Size $15\mathrm{.}021\%$

$4.$ Reliability MTBF $14000-190009\%$