Question: Forrest was assigned to help create a positioning strategy for his employer's products based on product attributes. He should consider Multiple Choice the characteristics that

Forrest was assigned to help create a positioning strategy for his employer's products based on product attributes. He should consider
Multiple Choice
the characteristics that helped his firm win a statewide award for excellence in manufacturing.
the features the engineers feel are most important.
the safety record of the firm and its products.
what the target market would consider the most important features.
the ways the sales representatives have been positioning the firm's products.
Forrest was assigned to help create a positioning strategy for his

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