Question: Jeremiah was assigned to help create a positioning strategy based on the product attributes of his employer's products. He should consider Multiple Choice the features
Jeremiah was assigned to help create a positioning strategy based on the product attributes of his employer's products. He should consider
Multiple Choice
the features the engineers feel are most important.
what the target market would consider the most important features.
the characteristics that helped his firm win a statewide award for excellence in manufacturing.
the safety record of the firm and its products.
the ways the sales representatives have been positioning the imims products
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