Question: Founded by Sam Walton, the first Wal - Mart store opened in Rogers, Arkansas, in 1 9 6 2 . Seventeen years later, annual sales
Founded by Sam Walton, the first WalMart store opened in Rogers, Arkansas, in Seventeen years later, annual sales topped $ billion. By the end of January WalMart Stores, Inc. WalMart was the worlds largest retailer, with $ billion in sales.
WalMarts winning strategy in the US was based on selling branded products at low cost. Each week, about million customers visited a WalMart store somewhere in the world. The company employed more than million associates WalMarts term for employees worldwide through more than stores in the United States and more than units in Mexico, Puerto Rico, Canada, Argentina, Brazil, China, Korea, Germany, and the United Kingdom.
In Fortune magazine named WalMart the third most admired company in America, and the Financial Times and PricewaterhouseCoopers ranked it as the eighth most admired company in the world. The following year, WalMart was named number one on the Fortune list and was presented with the Ron Brown Award for Corporate Leadership, a presidential award that recognized companies for outstanding achievement in employee and community relations.
WalMart enjoyed a percent market share position in the discount retail industry. Procter & Gamble, Clorox, and Johnson & Johnson were among its nearly suppliers. Though WalMart may have been the top customer for consumer product manufacturers, it deliberately ensured it did not become too dependent on any one supplier; no single vendor constituted more than percent of its overall purchase volume.
About percent of all the merchandise sold by WalMart was shipped through its distribution system to its stores. Competitors supplied to their retail outlets on average less than percent of the merchandise through their own distribution centers. The company owned a fleet of more than trucks and trailers. Most competitors outsourced trucking. WalMart had implemented a satellite network system that allowed information to be shared between the companys wide network of stores, distribution centers, and suppliers. The system consolidated orders for goods, enabling the company to buy full truckload quantities without incurring the inventory costs.
WalMarts value proposition can be summed up as everyday low prices for a broad range of goods that are always in stock in convenient geographic locations. It is those aspects of the customer experience that the company overdelivers relative to competitors. Underperformance on other dimensions, such as ambiance and sales help, is a strategic choice that generates cost savings, which fuel the companys price advantage. If the local momandpop hardware store has survived, it also has a value proposition: convenience, proprietors who have known you for years, free coffee and doughnuts on Saturday mornings, and so on
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