Question: From a stakeholders' perspective, what do BP ( Gulf Oil Spill ) , Volkswagen ( Massive Product Recall Announcement ) , and Johnson & Johnson
From a stakeholders' perspective, what do BP Gulf Oil Spill Volkswagen Massive Product Recall Announcement and Johnson & Johnson Tylenol Product Recall all have in common?
They are all consumer packagedgoods companies.
They have all received a great deal of negative publicity in recent years.
They spend more in advertising in foreign markets than home markets.
They all have foreign CEOs.
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