Question: From Evoe Spring Spa Case Study from HBR Q1. Discuss the consumer behaviour stages in light of the case and your general observation about the

From Evoe Spring Spa Case Study from HBR Q1. Discuss the consumer behaviour stages in light of the case and your general observation about the Indian Spa industry. Dont discuss stages in general blend it with case context. Q2. Considering the case information and research, suggest appropriate primary brand elements with your justifications. Q3. Discuss critically, positioning options given in the case, and suggest new improvised positioning strategies considering the theories. Q4. Suggest the below-the line marketing strategies for the Evoe, considering case information and your suggested primary brand elements/branding strategies.

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