From textbook - Iacobucci, D. (2018). Marketing management. 5th ed. Cengage Learning. This activity/assignment will help students understand “channels of distribution” and “supply chain logistics.” Activity I: Review Figures 10.2 (Manufacturers Direct to Consumers) and Figure 10.3 (Manufacturers through a Channel) in chapter 10, discuss the pros and cons of each scenario The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 - 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used

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CHANNELS OF DISTRIBUTION INTRODUCTION Most manufacturers do not sell their products directly to the end users Between the end users and producers ther... View the full answer