Question: From this Case answer the questions. Paul Hedrick initially had a career on Wall Street but really wanted to live in Texas. After purchasing a
From this Case answer the questions. Paul Hedrick initially had a career on Wall Street but really wanted to live in Texas. After purchasing a pair of expensive cowboy boots, Paul saw the opportunity to start his own business offering quality boots for less money. He sold his boots online, at fairs, expos, and trunk shows. An angel investor allowed him to expand the business by increasing products and hiring employees.
Discussion Questions
- How did Paul Hedrick discover his entrepreneurial opportunity?
- Would Tecovas have become successful more quickly if Paul had used angel and venture capital earlier?
- Why does it make sense for a seller of high-quality boots to use online selling, exclusively?
- What advice would you give to Paul Hedrick?
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