Question: FTX Inc, an electronics system integrator, is developing a new product as part of their year-to-year generational upgrades. Due to their long business history, Setronics
FTX Inc, an electronics system integrator, is developing a new product as part of their year-to-year generational upgrades. Due to their long business history, Setronics is being considered as the producer of a key component for this product. Setronics sells this component for $55 per unit with a 2-month lead time including production and transportation. Assume Setronicss gross margin is 25% of its selling price for units produced in these early orders.FTXs demand forecast for the upcoming selling season (12 months) is a normal distribution with mean 8845 and standard deviation 25. FTX sells each unit, after integrating some software, for $135. Leftover units at the end of the season are sold for $30. FTX uses a holding cost rate of 25 %.
a)How many of these components should FTX order to maximize their annual expected profits? Calculate expected profits for FTX and Setronics.
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