Question: Negative attitudes are typically difficult for marketers to change because Attitudes shift consumers from limited to extended problem - solving situations. Consumer attitudes are derived
Negative attitudes are typically difficult for marketers to change because Attitudes shift consumers from limited to extended problemsolving situations. Consumer attitudes are derived from unchanging decision rules. Most consumers' attitudes depend on price. Attitudes are learned and longlasting. Consumers weigh performance risks against functional needs when assessing their attitudes
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
