Question: Negative attitudes are typically difficult for marketers to change because Attitudes shift consumers from limited to extended problem - solving situations. Consumer attitudes are derived

Negative attitudes are typically difficult for marketers to change because Attitudes shift consumers from limited to extended problem-solving situations. Consumer attitudes are derived from unchanging decision rules. Most consumers' attitudes depend on price. Attitudes are learned and long-lasting. Consumers weigh performance risks against functional needs when assessing their attitudes

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