Question: General Electric Co . is rapidly rolling out real time collaboration tools to all 3 4 0 0 0 0 employees in a programme executives

General Electric Co. is rapidly rolling out real time collaboration tools to all 340000 employees in a programme
executives say will change the way the conglomerate works internally and interacts with customers and suppliers. The
programme is designed to improve information-sharing and tear down geographic and cultural barriers for a company
whose businesses range from plastics and light bulbs to broadcasting and financial services. GE is rolling out web
applications that will ultimately reach all worldwide employees across 12 divisions and be extended to thousands of
suppliers and business customers.
Team-building At the heart of its collaboration project, GE is:
- rolling out Lotus collaborative applications to all 340000 employees worldwide
- Adding real-time communication, information sharing and conferencing using Sametime
- Using QuickPlace as a Web forum for groups and project teams
- Sharing internal processes with suppliers and customers
2.1 General Electric intends to encourage collaborative work processes, based on the excerpt. Describe the type of
team being suggested and explain the ways in which teams can contribute to GEs organisational performance.
(20 marks)
2.2 Describe how group development and norms are likely to be established given the team building project that
General Electric is embarking on.(10 marks)
2.3 Discuss the types of communication networks and motivate which would be best suited for General Electrics
collaboration project. (5 marks)

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