Question: General Electric Co . is rapidly rolling out real time collaboration tools to all 3 4 0 0 0 0 employees in a programme executives
General Electric Co is rapidly rolling out real time collaboration tools to all employees in a programme
executives say will change the way the conglomerate works internally and interacts with customers and suppliers. The
programme is designed to improve informationsharing and tear down geographic and cultural barriers for a company
whose businesses range from plastics and light bulbs to broadcasting and financial services. GE is rolling out web
applications that will ultimately reach all worldwide employees across divisions and be extended to thousands of
suppliers and business customers.
Teambuilding At the heart of its collaboration project, GE is:
rolling out Lotus collaborative applications to all employees worldwide
Adding realtime communication, information sharing and conferencing using Sametime
Using QuickPlace as a Web forum for groups and project teams
Sharing internal processes with suppliers and customers
General Electric intends to encourage collaborative work processes, based on the excerpt. Describe the type of
team being suggested and explain the ways in which teams can contribute to GEs organisational performance.
marks
Describe how group development and norms are likely to be established given the team building project that
General Electric is embarking on marks
Discuss the types of communication networks and motivate which would be best suited for General Electrics
collaboration project. marks
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