Getting Influenced Easily

In this essay, I will be summarizing and analyzing the article, $$Why Good Advertising Works $($Even When You Think It Doesn$$t$)$ by Nigel Hollis. Hollis is persuading the readers that good advertising does affect people and explaining why it works. He provides many examples of how people disagree that they don$$t fall for advertising, which isn$$t true. Companies spend thousands of dollars to advertise their products since they know people will buy them. Good advertising has a huge impact on people due to desire and emotions. They come up with new ideas and new perspectives to persuade people to buy. I tend to fall for it sometimes as well. How can I trust something that$$s shown on TV and social media? Is the source reliable and trustworthy? But the advertisements are oddly convincing to me that I end up buying it$.$

One of the example Hollis discuss is $$From Catchphrases to Cash$.$ Hollis believes, $$Advertisers have little control over how audiences receive their message$$ p$.525.$ Which is true. Advertisements have been going on for a very long time. If it wasn$$t effective, there wouldn$$t be any advertisements anymore. Sometimes, an ad can trigger one of the memories that you may or may not like. It$$s not about how the ads are made, it$$s about positivity and creativity and how the ad will approach the audience. They will use images, and phrases that are $$catchy$$ to the audience and send a clear message to the audience. They will also make it memorable and make it connected to the audience.

Now, I want to focus more on analyzing and focusing more on the details of how I and the author feel about advertisements. Hollis states, $$Once in a blue moon an advert might leave you thinking, $$Just what I need$!$ and send you running out of the door to buy something$.$ p$.525.$ I agree with Hollis. For example, bloom nutrition drink, me and my sister kept seeing on TikTok all the time, and we found it interesting and had to try it no matter what because they made it sound like it was the best thing to drink and be healthy. Even Hollis believes that the best advertisements leave the best impressions behind. They will keep trying to promote their brand until they reach their goal. Another great example that Hollis discusses is $$The VW$.$ Volkswagen shortened the name to $$VW$$ because it$$s easier, cool, and simple to remember. $$They planted this thought in your head without you even realizing it$!$ Hollis, p$.535.$ I agree with this statement, it$$s not mouthful and it$$s a cute name for a car. Especially now, they will have a celebrity work for them and make an advertisement so people will be more interested and buy it just because it$$s their favorite celebrity that the people look up to$.$ However, some may say that people are overestimating and overhyping something like Bloom$$s nutrition drink and Stanley cups. It had a huge impact on the Gen$-$Z and millennial generation. No matter what the prices are, we still bought it and used it$.$

In conclusion, at the end of the day, it depends on what the person thinks and feels about advertisements. Everyone has a different point of view about it$.$ It just sucks you in$.$ In that moment you just think that it would be the best thing to invest in or buy it that may or may not be worth it$.$ That$$s the power of ads.