Give a brief background of the following case, what are the key issues in the case? Charbonneau,

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Give a brief background of the following case, what are the key issues in the case?

Charbonneau, J. (2017). Tourism New Zealand — Using research to activate the active considerers. In R. Fletcher, & H. Crawford (7th Eds.), International Marketing: An Asia-Pacific Perspective (pp. 261 -265). Pearson Australia.