1. Give an example of successful market segmentation involving a business of your choice and a brand product of your choice.
2. Explain market segmentation and give an example of a segmented product. How does product segmentation affect the life cycle of a product? 
3. Discuss the distinctions between regional, demographic, behavioral, and psychographic segmentation using the same principles as market segmentation. Include a rationale for why segmenting markets is a sound strategic decision.

Answer rating: 100% (QA)

Market segmentation is the process of dividing a broader market into distinct groups of consumers who share similar characteristics needs or preferences It enables businesses to tailor their marketing ... View the full answer